Why We Built This
Saladi Bujico started as an internal project — a collection of notes, frameworks, and failed experiments from years of managing distributed teams across the US, Europe, and Southeast Asia. The teams ranged from scrappy startups to mid-sized companies with hundreds of remote employees. The problems were remarkably consistent.
People defaulted to synchronous communication even when async would work better. Managers tracked hours instead of outcomes. New hires felt invisible for months. Standups became theater. Virtual events felt like obligation. And nobody wanted to write documentation.
We turned those notes into lessons. Not because we figured everything out, but because we found approaches that consistently helped — and we wanted to make them accessible to teams that don't have the time or budget for expensive consultants.
